Feeding the passion

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Fanituksen suuri potentiaali

Eilisessä Aamulehdessä oli upea tarina siitä, kuinka suuret tunteet fanittamiseen yhdistyvätkään, ja miten tuota tunnetta voi vahvistaa ja vaalia varsin yllättävilläkin tavoilla. Kerrassaan hieno esimerkki siitä, miten starojen pienilläkin teoilla voi olla faneille todella suuri merkitys. Ja tässä ele oli melkoisen iso ja perin epäitsekäs.

Palkintopokaalille uusi osoite 🏆

Mitä siis tapahtui?

Jääkiekon Liigan paras pistemies, Tapparan tähtipelaaja Henrik “Henkka” Haapala voitti pistepörssin ja sai siitä hyvästä tyylikkään pokaalin Tappara-SaiPa -ottelun päätteeksi.

Moni pelaaja varmaan pitäisi voittamansa “kannun” itsellään muistoa tuovana aarteena. Vaan Henkka oli päättänyt toisin.

Kiekkotähti oli näet aiemmin bongannut sosiaalisesta mediasta fanin postauksen, jossa fani oli kertonut että kyseinen peli olisi hänelle jo 300. peräkkäinen (!!) Tappara-peli — hän ei ollut jättänyt välistä yhtään koti- ja vieraspeliä. Niinpä “Henkka” päättikin yllättää uskollisen faninsa, ja ojensi pokaalin hänelle pelin jälkeen. Ällistynyt fani otti pokaalin onnellisena vastaan ja toimittaja ikuisti tilanteen meidän muiden luettavaksi. WOW, miten epäitsekäs teko kiekkostaralta! 👏

Lehtijutussa haastateltu fani kertoi eläneensä joukkueen mukana niin voittojen kuin häviöidenkin aikana. Vieraspelimatseihin ajaessa on tullut auton mittariin kuulemma jopa 80,000 km kolmen vuoden aikana. Koko joukkueellekin tuttu kannustaja siis varmasti ansaitsi oman “kannunsa”. Ja sai sinkkumiehenä vieläpä hyvän deittimainoksen lehdessä 😄.

Rikkinäinenkin maila voi olla fanin suuri aarre

Olen pohtinut jo pidempään, että miksi urheilujoukkueet eivät systemaattisemmin hyödynnä ja vahvista fanittamiseen liittyvää tunnetta. Se kun ei edes vaatisi paljoa.

Otetaanpa esimerkkinä vaikka jääkiekkomailat. Tiesitkö, että liigajoukkueet käyttävät kauden aikana jopa yli satatuhatta euroa mailoihin ja kiekkoihin? Kevyiden ja kalliiden komposiittimailojen varjopuolena on kuitenkin niiden varsin heikko kestävyys: huippu-urheilijat tuskin pelaavat montaa matsia samalla mailalla. Vaan mitä tapahtuu kaikille niille enemmän tai vähemmän hajonneille mailoille? Siis niille samoille, jotka olisivat suuria aarteita ja palvonnan kohteita faneille. Voin olla väärässä, mutta veikkaan että moni pelaajalle kelpaamaton mutta fanille tärkeä aarre päätyy pelin ja harjoitusten jälkeen roskikseen.

Kolme kärpästä yhdellä iskulla: 💰+ 😍 + 📣

Vaan entäpä jos…

  • …jääkiekkomatsin jälkeen seuraavaan peliin kelpaamattomat mailat jaettaisiin esim. fanikisan voittaneille?
  • …koripallo-/lentopallo-/jalkapallo-/pesäpallomatsin päätteeksi kotijoukkue huomioisi ansioitunutta kannattajaansa signeeratulla pelipallolla?

Kuinka monta erityisen onnellista fania joka ikinen pelitapahtuma tuottaisikaan? Yksi uusi ohjelmanumero ja syy mennä paikan päälle nauttimaan urheilutapahtumasta. Ja loistavaa mainostusta fanien jakamien some-postausten kautta.

Ja mikä parasta, tästä ei koituisi kustannuksia joukkueille, päin vastoin. Yhteistyökumppaneillehan tilanne olisi mitä herkullisin — nokkela urheilujoukkue paketoi tämänkin mahdollisuudeksi, josta voi veloittaa ihan käyvän hinnan. Googlehan ihmisten ostoskäyttäytymistä tutkiessaan havainnut, että

Ihmiset valitsevat 42% todennäköisemmin yrityksen, joka puhuttelee ihmisiä heidän mielenkiinnon kohteittensa kautta, kuin sellaisen joka vain koittaa kaupata tuotetta.

Ja tästähän sponsoroinnissa on parhaimmillaan kyse — fanikokemuksen parantamisesta. Kenen yritys erottuukaan edukseen ja lunastaa joukkueelta oikeuden tarjota faneille nuo himotut aarteet?

Paras fanikokemuksesi?

Mikä on sinun paras fanikokemuksesi, jossa olet saanut tai todistanut erityishuomiota?

 

TeamUp Weekly (Week 5, 2016) News – Weekly News Updates

Updates This Week

This week in TeamUp news: updates from Kempeleen Kiri MSU, Airi Mikkelä’s latest silver medal, and #SponsorshipMovement 2016 in the making.

Featured Video: Majuri ”Pusiboi”

Featured Benefits: J Sport

Highlights

KKNEWExciting news from Finnish style baseball team Kempeleen Kiri MSU as they will be revealing the latest addition to their Men’s team this week. The player will be revealed during a press conference on Friday. Hints and tips to follow. Make sure to become a fan of Kempeleen Kiri MSU on TeamUp for all the latest updates.

AiriIceAction continues inside the court for Finnish badminton star Airi Mikkelä this year. Airi competed in  the Iceland International last week, and played against some of the toughest opponents before making it to the final. The final turned out to be one of the longest matches of her career consisting of 3 close sets. The final concluded with a silver medal for Airi. Follow her on TeamUp as she continues her journey to make it to Rio 2016. Would you support, and sponsor a RIO 2016 dream?

SponsorshipMovement

In order to help create the win for all parties involved in sponsorship, TeamUp launched the #SponsorshipMovement campaign in 2014. The campaign invited companies, as well as TeamUp inspirators/FanPages (athletes, teams, musicians, artists) to participate. Due to the success of the 1st campaign, we have decided to hold the #SponsorshipMovement this year again with the hope of further increasing visibility for businesses and helping them to engage with their audience in a more meaningful way. This year’s #SponsorshipMovement will be bigger and better, make sure to keep an eye on our updates (more information to follow). The event will kick-start with a Launch Party at our new office April 1st (details to follow) , and everyone (Businesses, Inspirators) will be contacted in due course. Stay tuned. 

*Note: Inspirators/FanPages in TeamUp refer to Teams, Athletes, Musicians, Artists, Schools, Charities, and Events. 

Featured Benefits

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J Sport has added two new benefits in their profile. In order to find out, become a fan of J Sport on TeamUp and check out the Benefits section.

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 4, 2016) News – Weekly News Updates

The Headlines This Week

This week’s headlines include Catz big win over Honka, #SponsorshipMovement 2016 in the making, latest Benefits from J Sport, and TeamUp’s new office location.

Featured Video: Jartse Tuominen ”Time To Go”

Featured Benefits: J Sport

Highlights

cAtzTeamGreat win yesterday for Catz against Honka. It was a close match with both the teams trying to take the lead. The match ended with a final score of 86 – 61. As a result of this victory, Catz have further improved their overall standing in the season. You can become a fan  of Catz on TeamUp to get all the updates directly.

SponsorshipMovement

In order to help create the win for all parties involved in sponsorship, TeamUp launched the #SponsorshipMovement campaign in 2014. The campaign invited companies, as well as TeamUp inspirators/FanPages (athletes, teams, musicians, artists) to participate. Due to the success of the 1st campaign, we have decided to hold the #SponsorshipMovement this year again with the hope of further increasing visibility for businesses and helping them to engage with their audience in a more meaningful way. This year’s #SponsorshipMovement will be bigger and better, make sure to keep an eye on our updates (more information to follow). The event will kick-start with a Launch Party at our new office, and everyone (Businesses, Inspirators) will be contacted in due course. Stay tuned. 

*Note: Inspirators/FanPages in TeamUp refer to Teams, Athletes, Musicians, Artists, Schools, Charities, and Events. 

teamup-logo-bettertogether-tm1TeamUp head office has moved to a new location in the Tampere metropolis area, and the new office will be fully functional starting Monday next week. The new address is Sammonkatu 47 (Second floor), 33540 Tampere, Finland.

Featured Benefits

Blur (1)
J Sport has added two new benefits in their profile. In order to find out, become a fan of J Sport on TeamUp and check out the Benefits section.

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 3, 2016) News – Fresh From the Hot Presses

The Headlines This Week

This week’s headlines include latest fanpage, Oulun Lippo, updates from Jartse Tuominen’s new album and upcoming gigs.

Featured Video: Mira Potkonen kohti Rioa 2016

Featured Shop: Heikki Salo

Latest FanPages

lippo

Another great addition to our FanPage index last week, Oulun Lippo. Oulun Lippo is a famous Finnish Baseball League (Pesäpalloseura) team from Oulu and is sponsored by Finnish newspaper media company Kaleva. You can now become a fan of Oulun Lippo on TeamUp for all the latest news and updates.

Highlights

JartseUntoldGuitar virtuoso, Jartse Tuominen’s latest album ”Untold Stories” has now been released in Finland,  and for USA, Canada, Japan and rest of Europe the album will be available from March 18th. The release in Finland will be followed by much anticipated gigs in Vaasa, Seinäjoki, Helsinki and Tampere. For complete detail of all events, click here.

HBD1We would like to send our warmest birthday wishes to speed skater Jenni Kukkonen and equestrian Iida Keränen. Happy Birthday Jenni and Iida, may this year bring you lots of success and joy. Post your birthday wishes and cheers for Jenni and Iida  on TeamUp.

Featured Shop

HeikkiSALOshop2Have you checked out Heikki Salo’s FanShop for ”ihmeidan päivä” album?  Click here for all the details.

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 2, 2016) News – Fresh From the Hot Presses

The Headlines This Week

This week’s headlines include latest fanpage, Swing Team, updates from Jartse Tuominen’s new album and upcoming gigs, news from Länsi-Suomen Opisto, Performing Arts Academy.

Featured Video: Guitar Virtuoso Jartse Tuominen

Featured Shop: Heikki Salo

Latest FanPages

SwingTeamThe latest addition to our FanPages is Swing Team. Swing Team is a non profit rock and swing association that shares rock and swing dances in Tampere. If you are interested in joining any of the courses or other events offered by Swing Team, make sure to become their fan and follow them on TeamUp.

Highlights

LSOnLänsi-Suomen Opisto, Performing Arts Academy: 2016 starts with an exciting Tap and Musical production, which tells the story of Rudolph Valentino, the Italian legend who was an unparalleled star in the USA during the roaring 1920’s. The music is Italian and composed by Armando Trovajoli and the show is inspired by the musical Garinei & Giovannini. Complete details here.

JartseUntoldGuitar virtuoso, Jartse Tuominen’s latest album ”Untold Stories” will be released in Finland starting 15th of January, and March 18 for USA, Canada, Japan and rest of Europe. The release of ”Untold Stories” in Finland will be followed by much anticipated gigs in Vaasa, Seinäjoki, Helsinki and Tampere. For complete detail of all events, click here.

Featured Shop

HeikkiSALOshop2Have you checked out Heikki Salo’s FanShop for ”ihmeidan päivä” album?  Click here for all the details.

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 1, 2016) News – Fresh From the Hot Presses

The Headlines This Week

As TeamUp steps into another exciting, new year, we would like to thank all the amazing inspirators, sponsors, partners and fans for joining and being a part of something bigger. Better. Together.

This week’s headlines include Catz Lappeenranta’s selection in a major European basketball league, Mika Peltomaa’s position in the annual National Wedding Picture competition, and TeamUp’s upcoming participation in Collision Conference.

Featured Shop: Finnish Pair

Highlights

CatzGreat news for Finnish Basketball league (Female) team Catz Lappeenranta as they have been selected for Latvia-Estonia Basketball league. Catz is the first Finnish female basketball team in 10 years to make it to a superior European basketball league. Become a fan of Catz on TeamUp, and stay up to date with their daily news.

mikaPeRenowned photographer Mika Peltomaa has achieved Finalist position in Bride Of The Year 2016 series in the national Wedding Picture 2016 competition. You can help Mika win this year’s competition as public voting is ongoing till 10.1. Cast your vote here. Photograph ”Ready”.

cc1TeamUp Oy CEO, Donna Kivirauma will be speaking at the Collision Conf in New Orleans that will take place from April 26-28, 2016. Collision Conf is a major US tech event from the team behind Web Summit. Stay tuned for more details.

Featured Shop

FPshopHave you checked out Finnish Pair’s Fan Shop & Sponsor Shop? Great variety of fan items and sponsorship opportunities. Click here for all the details.

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 51) News – Fresh From the Hot Presses

The Headlines This Week

This week’s headlines include Airi Mikkelä’s upcoming tournament, and TeamUp’s participation in Collision Conf.

Featured Video: Dream Hostel & Hotel (In Finnish)

Featured Shop: Finnish Pair

Highlights

Airi Nw1Finnish badminton star Airi Mikkelä‘s busy year continues as she is now in Turkey for her next tournament. Airi will play her first match on Friday. It has been an exciting year so far for Airi as she progresses towards her dream of participating in RIO 2016 Olympics. Click here to read the exclusive blog about sponsoring Airi’s Olympic dream.

cc1TeamUp Oy CEO, Donna Kivirauma will be speaking at the Collision Conf in New Orleans that will take place from April 26-28, 2016. Collision Conf is a major US tech event from the team behind Web Summit. Stay tuned for more details.

Featured Shop

FPshopHave you checked out Finnish Pair’s Fan Shop & Sponsor Shop? Great variety of fan items and sponsorship opportunities. Click here for all the details.

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 49) News – Fresh From the Hot Presses

The Headlines This Week

This week’s headlines include update about Jartse Tuominen’s upcoming album, Twinkle, and discounted Twinkle Business Tickets.

Featured Video: Emilia Lahti. (Transforming barriers into frontiers.)

Highlights

JartseUntoldExcited about Jartse’s upcoming album ”Untold Stories”? Less than a month till the new year, and Untold Stories will be in stores during the first month. Do you want to be the first one to know about the release and have a chance to win this amazing album? All the detail’s on Jartse’s FanPage.

twinkle15Less than a week left for Twinkle, the highlight event of the year to kick-off. Are you excited to meet amazing professional talents from all around world? Plenty of workshops and networking programs during this amazing 2-day event. Stay up to date by becoming a Twinkle fan on their FanPage. 

Exclusive, Discounted Twinkle Business Tickets

Exclusive, Discounted Twinkle Business Tickets Available only in Twinkle Teamup FanShop.

Prices: 2-Day Event Ticket = Normal price 375€ TeamUp exclusive fan price 320€

2-Day Event Ticket + Twinkle Night = Normal price 400€, TeamUp Exclusive fan price 350€

Visit the Twinkle shop & Click on Business Ticket for the registration and purchase process details.
What are you waiting for?

 

 

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 47) – TeamUp Headlines & Updates

The Headlines This Week

This week’s headlines include latest FanPages from Pasi Tiitola and Päivi Mayor. Latest Sponsor Pages from Tarinakone Storification, Lunette, ATA Gears and Twinkle Top Fan Competition (winner gets a 400e worth ticket to Twinkle).

Featured Video: Andre Noel – Twinkle 2015

Featured FanShop: Tapio Ylinen

 Latest FanPages

pasiTProfessional photographer Pasi Tiitola published his FanPage during the last week. Pasi is a super talented photographer based in Tampere with expertise in animation and cinematography as well. Make sure to become his fan on TeamUp.

päiviMAnother great addition to TeamUp last week was Twinkle Brightshop Star and RMP Coach Päivi Mayor. Päivi is an entrepreneur, senior Lecturer, and a certified Reiss Motivation Profile® coach. You can get her updates by following her on TeamUp.

Latest Sponsor Pages

TarinakoneOne of the latest sponsor pages published last week was Tarinakone Stornification. Anne Kalliomäki  is a pioneer of storification, story based CX design. If you want to learn more, join Tarinakone Storification on TeamUp.

LunetteLunette, the future of feminine female protection has a vision to make the menstrual cup an eco-logical, safe, and efficient mainstream product. More information about Lunette on their TeamUp sponsor profile. 

ATAATA Gears with its motto ”Keeps you in motion” sells, designs and produces spiral bevel gears for demanding marine and industrial applications. ATA Gears work worldwide in close partnership with their clients by supporting both parties in order to succeed.

Twinkle Fan Competition

Highlight event of year ”Twinkle” is less than 3 weeks away, do you want a free ticket (value 400€) to Twinkle and other exciting prizes?

PRIZES YOU CAN WIN SO FAR:

1. Free ticket to Twinkle (up to (€400). Be the top fan of the month!

2. €350 RMP Assessment. Be a fan of RMP Nordic Oy and check out their contest rules.

3. Free talent Tampere Umbrella! Just be a fan of Twinkle and you’ll be entered into one of our regular draws.

TwinkleFC

Featured Fan & Sponsor Shops

Tapio
Check out Tapio Ylinen’s FanShop for ”Nuoruus” CD.

 

 Join Us and become a part of something Bigger – Better. Together.

TeamUp Weekly (Week 45) – TeamUp Headlines & Updates

The Headlines This Week

This week’s headlines include exciting updates from planet’s largest tech summit ”Web Summit, Dublin”, and latest FanPage from UK’s leading charity Centrepoint.

Featured Video: CentrePoint

Featured FanShop: Tapio Ylinen

 Latest FanPages

CP1We are happy to announce that UK’s leading charity Centrepoint is now in TeamUp. Centrepoint is a leading charity in the United Kingdom that provides accommodation and support to homeless young people aged 16–25. By becoming a fan you can help Centrepoint spread the word.

Highlights of The Week

TWS

Planet’s best and largest tech event Web Summit 2015 kicked off with great excitement and energy. The first day of the summit was a busy day for TeamUp. At 12 : 40 (3rd Nov.) CEO, Donna Kivirauma along with Vice President International Marketing at National Basketball Association (NBA) Jene Elzie, and champion figure skater Laura Lepistö had a speaking session about ”Teaming up to create audience engagement” at the Sport Stage. The TeamUp booth was hosted by Kimmio Kivirauma, Donna Kivirauma and our international business development team Kamini Sharma and Takashi Matsumoto. The second day of Web Summit began in similar fashion, over 40, 000 attendees and countless firms. At 12:00, Donna held a session about Creative Marketing and at 15:00 an hour long mentoring session.

Fan & Sponsor Shops

Tapio
Check out Tapio Ylinen’s FanShop for ”Nuoruus” CD.

 

 Join Us and become a part of something Bigger – Better. Together.